LinkedIn wants every user to be verified

Date:
Tue, 09 Dec 2025 14:10:00 +0000

Description:
LinkedIn hits 100 million verified accounts on its platform, but the goal is
to verify everyone.

FULL STORY

LinkedIn has achieved a goal it set itself around two years ago the platform now has over 100 million verified members, and counting, just days before its deadline of the end of 2025. The Microsoft-owned business networking platform uses verifications to strengthen trust and authenticity - ultimately helping users know who theyre talking to is who they say they are.

But the plans dont stop there LinkedIn wants every member, job and company page to have at least one verification as part of its long-term strategy.

LinkedIn is seriously focused on account verification

According to the company, verified members see up to 60% more profile views
and get up to 50% more engagement on posts compared to their non-verified counterparts. Organizations also see benefits, with verified orgs seeing
10.9x more views and getting 7.7x more followers.

When Product VP Oscar Rodriguez first confirmed plans to hit 100 million verified users in October 2023, the company only had around 18 million
verified accounts.

LinkedIn has also revealed plans to launch a self-serve API to help
developers integrate trust signals (like identity and workplace) into apps, sites, and other platforms, which will allow users to display their LinkedIn verification status across other sites.

To commemorate 100 million verified users, LinkedIn has also recently
enlisted Zoom as a partner. Zoom profiles will now be able to display a users LinkedIn verification status within the app. Adobe, G2, UserTesting, and TrustRadius already offer this.

Using Verified on LinkedIn, users will be able to use the verifications
theyve completed on LinkedIn to show who they are across the different online platforms they use, boosting trust, confidence and credibility, Rodriguez
noted .

Were proud to team up with LinkedIn to make it easier for people to show up
as their authentic selves in meetings securely, confidently, and ready to collaborate, Zoom Head of AI Partnerships Ross Mayfield wrote.

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Link to news story: https://www.techradar.com/pro/linkedin-wants-every-user-to-be-verified

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